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" Designing products people trust with their money"

" Designing products people trust with their money"

Built Altifi 0→1

100K+ users

@ Northern Arc Capital

I specialize in crafting clean, functional, and visually compelling digital products that help brands stand out.

AAkash
mahadevan.

about.

I design fintech products in spaces where the wrong decision costs users real money and the right one earns lasting trust.

I specialize in crafting clean, functional, and visually compelling digital products that help brands stand out.

Man's silhouetted profile on red and black background

For the last three years, I've been the sole designer on Altifi, Northern Arc Capital's retail investment platform. I took it from a blank Figma file to a product 1,00,000+ users now trust with their savings, and somewhere along the way it taught me to design slower, ship faster, and care about the parts no one will ever notice.

Outside of work, I travel off the beaten path, sing with local bands, and play cricket on weekends. All good ways to unwind.

DOWNLOAD RESUME

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CASE
STUDIES.

VIEW ALL MY WORKS

Driving Activation for First-Time Loan Borrowers

Northern Arc Capital | Fintech | Lending

Iphone Pro Mockup

Rethinking KYC for Compliance-Heavy Onboarding

Altifi | Fintech | Compliance

Macbook Pro Mockup

Designing Advisor Workflow for Power Users

Altifi | Fintech | B2B users

Business Card Mockup

Scaling One Product Language Across Workflows

Altifi | Fintech | Design System

EXPERIENCE.

Feb 2023 – Present

Northern Arc Capital, Product Designer

• Scaled the investment platform experience to 100K+ users, supporting a business volume of 5,124M+rupees through usability-driven, investor-first UX decisions across core product journeys. • Designed and scaled a centralized Design System and token architecture, enabling consistent UI delivery across multiple product lines and reducing styling inconsistencies. • Led UX revamp of B2B partner onboarding journeys (IFA and Connector), simplifying complex workflows and onboarding 1,200+partners within the first three months post-launch. • Implemented UX-driven growth initiatives in collaboration with the marketing team, contributing to a 22x increase in organic page impressions and a 1.5x increase in investor participation across key acquisition funnels. • Owned UX and product design strategy across 4+ products in a large-scale NBFC ecosystem, serving as the primary UX POC for partner integrations to deliver scalable, compliant, and high-performance user experiences.

Feb 2023 – Present

Modern & Responsive Web Design

• Scaled the investment platform experience to 100K+ users, supporting a business volume of 5,124M+rupees through usability-driven, investor-first UX decisions across core product journeys. • Designed and scaled a centralized Design System and token architecture, enabling consistent UI delivery across multiple product lines and reducing styling inconsistencies. • Led UX revamp of B2B partner onboarding journeys (IFA and Connector), simplifying complex workflows and onboarding 1,200+partners within the first three months post-launch. • Implemented UX-driven growth initiatives in collaboration with the marketing team, contributing to a 22x increase in organic page impressions and a 1.5x increase in investor participation across key acquisition funnels. • Owned UX and product design strategy across 4+ products in a large-scale NBFC ecosystem, serving as the primary UX POC for partner integrations to deliver scalable, compliant, and high-performance user experiences.

Feb 2023 – Present

Northern Arc Capital, Product Designer

• Scaled the investment platform experience to 100K+ users, supporting a business volume of 5,124M+rupees through usability-driven, investor-first UX decisions across core product journeys. • Designed and scaled a centralized Design System and token architecture, enabling consistent UI delivery across multiple product lines and reducing styling inconsistencies. • Led UX revamp of B2B partner onboarding journeys (IFA and Connector), simplifying complex workflows and onboarding 1,200+partners within the first three months post-launch. • Implemented UX-driven growth initiatives in collaboration with the marketing team, contributing to a 22x increase in organic page impressions and a 1.5x increase in investor participation across key acquisition funnels. • Owned UX and product design strategy across 4+ products in a large-scale NBFC ecosystem, serving as the primary UX POC for partner integrations to deliver scalable, compliant, and high-performance user experiences.

Sep 2021 - Sep 2022

Media Blue Limited, UI/UX Design Intern

• Executed UX/ UI workflows by supporting early-stage research, mood boards, and wireframes across 5+ client projects, strengthening visual direction and design consistency. • Conducted usability testing, organizing and executing 2–3 testing cycles, synthesizing client feedback to identify usability gaps and inform iterative design improvements.

Sep 2021 - Sep 2022

Media Blue Limited, UI/UX Design Intern

• Executed UX/ UI workflows by supporting early-stage research, mood boards, and wireframes across 5+ client projects, strengthening visual direction and design consistency. • Conducted usability testing, organizing and executing 2–3 testing cycles, synthesizing client feedback to identify usability gaps and inform iterative design improvements.

Sep 2021 - Sep 2022

Media Blue Limited, UI/UX Design Intern

• Executed UX/ UI workflows by supporting early-stage research, mood boards, and wireframes across 5+ client projects, strengthening visual direction and design consistency. • Conducted usability testing, organizing and executing 2–3 testing cycles, synthesizing client feedback to identify usability gaps and inform iterative design improvements.

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Let’s Create

Something

Amazing.

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Let’s Create

Something

Amazing.

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Let’s Create Something Amazing.

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